The Dead Sea
The Earth’s precious wellspring of vitality
The essence of vitality, health and beauty, the Dead Sea abounds with the renewing powers of Nature, drawn exclusively from its mysterious, life-giving waters. The treasure trove of natural ingredients formulated in this ancient, mineral-rich basin is renowned for its magical curative powers. The region has been a source of fascination throughout the millennia, dating back to the time of Cleopatra who made this captivating oasis her own personal health spa.
The waters of the Dead Sea contain the highest concentration of minerals in the world - an astounding 32%. The region itself is shrouded in mystique and is a study in contrasts. Far from reflecting its name, the Dead Sea thrives with life. It is located on the lowest point on the planet - 410 metres below sea level - and provides the highest level of skin-related healthcare. The climate is dry and the sands of the desert engulfing it are parched, and yet it produces the greatest abundance of moisture-retaining minerals on Earth. Fittingly, in this legendary area where time seems to stand still, Dead Sea Laboratories, creators of AHAVA's extensive line of mineral-based skin care products, has been researching the efficiency of minerals in slowing the skin's ageing process and replenishing its natural moisture balance.
AHAVA
Created at source
The only cosmetics company indigenous to the region, Dead Sea Laboratories is driven by a deep passion to unearth the secrets of the revitalising effects of minerals on the skin. Our dedicated scientific approach has helped us to develop a vast expertise and knowledge base that is truly singular in the field and has culminated in the development of an international network for academic research on the subject.
True to our philosophy of protecting the innate beauty and resources of the region, we have cultivated a passionate and caring relationship with the Dead Sea, working diligently and carefully along its hypnotic shores. The healthy harvest of crystallised minerals, Dead Sea mineral mud and desert plants, which grow in the pure air of this magical region, is conducted responsibly - we only take what is strictly needed, enabling nature to effortlessly replenish itself.
Our manufacturing processes are non-polluting and environmentally conscious. No animals are involved in testing phases and all of our products are encased in recyclable tubes, bottles and jars.
Minerals
Maintaining your skin's moisture
5% of the human body is composed of minerals. Vital to the skin’s healthy function are magnesium, calcium, potassium and sodium, which attract and retain water and are therefore considered to be Natural Moisturising Factors (NMF).
In performing their complex functions, skin cells ‘communicate’ with one another. Minerals are crucial in facilitating this data exchange and help to transmit cell-to-cell signals, which stimulate the cell to regenerate and nourish the top layer of the skin with a heightened water capacity. As you age, the Natural Moisturising Factors (NMF) in your body are depleted, lessening the skin’s ability to retain moisture and battle the harmful effects it is exposed to on a daily basis.
Urban pollution, the ongoing exposure to the elements and the fast-paced lifestyles we live, all take their toll. A balanced blend of mineral-based compounds, formulated on the basis of careful scientific research for cosmetic applications, can replenish and Revitalise the skin, restoring its natural suppleness and moisture levels. That’s where Ahava’s groundbreaking Mineral Skin Osmoter™ comes in.
Mineral Skin Osmoter™
Blended from the riches of the Dead Sea
Ahava leverages the inherent purity and nourishing powers of Dead Sea minerals in the creation of a distinctive line of skin care products that pamper, energise and renew your skin with a natural, effortless glow. Our extensive research has led us to unlock the secrets of Dead Sea minerals in the production of an exclusive mineral compound that awakens the skin to action, allowing moisture to hydrate, refresh and revive.
A truly unique, concentrated extract of Dead Sea water, our Mineral Skin Osmoter™ was created using a natural evaporation process. It contains precise, scientifically balanced levels of magnesium, calcium and potassium elements to enable your skin to optimise its cell functions. Leveraging the principles of the natural water-sharing process that takes place between skin cells, known as osmosis, the clinically-proven Osmoter successfully reduces wrinkle depth, increases moisture, and restores natural skin balance for smoother, silkier, youthful-looking skin that comes alive with energy and vitality.
rejuvenate . revitalise . rejoice.
